Are Computers Gender-Neutral? Gender Stereotypic Responses to Computers

نویسندگان

  • Clifford Nass
  • Youngme Moon
  • Nancy Green
چکیده

This study tested whether computers embedded with the most minimal gender cues will evoke sex-based stereotypic responses. Using an experimental paradigm (N=40) that involved computers with voice output, the study tested three sex-based stereotypes under conditions in which all suggestions of gender were removed, with the sole exception of vocal cues. In all three cases, gender stereotypic responses were obtained. Because the experimental manipulation involved no deception regarding the source of the voices, this study presents evidence that the tendency to gender stereotype is extremely powerful, extending even to inanimate machines. Are computers gender-neutral?

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تاریخ انتشار 2000